The COCD-box® is a selection method to reduce the large number of ideas from a divergence to a number that you can handle. It is a way to add structure, relief and colour to your harvest of ideas.
The COCD-box® is designed to help you separate the wheat from the chaff and make sure that novel ideas are given their due consideration. This technique gives the user a push to also include the original and innovative ideas in the further development of a concept solution.
Blue ideas are conventional ánd feasible ideas. Blue ideas are easy to implement, examples already exist, they have a lot of support and low risk. They can be realized with little effort.
Red ideas are original ánd feasible ideas. Red ideas are pattern-breaking and distinctive. They trigger excitement and give energy. Red ideas are the breakthrough ideas, the innovative ideas.
Yellow ideas are original ánd not yet feasible ideas. Yellow ideas are the ideas for the future and the red ideas of tomorrow. They are visionary and give direction. Yellow ideas are challenges and dreams.
Want to know how to apply the COCD-box®?
Here you will find the description of the technique.
